Accelerating Success: Nadia Eke’s master plan to help athletes build professional brands

first_imgOn the field, Ghanaian triple jump athlete, Nadia Eke is fiercely competitive; a tigress that gives her absolute best to achieve success whenever and wherever has competed.That powerful drive made her African triple jump champion in 2016; then Ghana’s record holder in the event in 2019 (14.33m), even if it meant getting injured in the process.She has represented Ghana at two Commonwealth Games, two African Championships, two African Games, the Olympics once and is on course for a second bow at the global games having qualified for the Tokyo already.It’s remarkable success for the Columbia University graduate who largely spent most of her competitive years combining school with athletics.GOLD COAST, AUSTRALIA – APRIL 10: Nadia Eke of Ghana competes in the Women’s Triple Jump final during the Athletics on day six of the Gold Coast 2018 Commonwealth Games at Carrara Stadium on April 10, 2018 on the Gold Coast, Australia. (Photo by Michael Dodge/Getty Images)SAThrough her company Axxelerate, she is bringing all of that knowledge to bear in helping athletes build powerful brands beyond the sport.The 27 year old has assembled five (5) powerful minds for a free webinar dubbed “Accelerating Success:  Building Beyond the Athletic” that is aimed at “helping athletes identify their brands as athletes and leveraging on that brand to create professional opportunities beyond the sport”.Scheduled for Saturday 29th August, 2020, (18:00-19:00GMT), athletes will have the opportunity to interact in a Q and A style panel that features highly successful past and present sports men and women.The panel is made up of:Marcellus Wiley: retired NFL player, entrepreneur and host of FoxSports Speak For Yourself; Natasha Hastings: USA Olympic Gold Medalist and Founder of 400M DIVA CollectionNate Robinson: NBA Veteran and Founder of Holdat ClothingNzingha Prescod: World Champion Bronze Medalist (USA Fencing), first African-American woman to win an individual medal at the world championships and Advisory Staff at Ernst & YoungGreg Levy (Moderator): Associate Dean of Academic & Student Services and Strategic Initiatives; Director, Entertainment, Arts and Sports Law LL.M (University of Miami School of Law)“We have all been negatively impacted by this ‘new normal’— impacted financially, professionally, physically and mentally,” she said of the event.“The times, although challenging, are calling for us to innovate the way we position ourselves to ensure professional and financial security, and that’s what this event is really about.“We want to help athletes reposition themselves for professional opportunities outside of the sport.”To register for the event for free, go to www.axxelerate.infolast_img