5 underrated member experience techniques and why you should use them

first_img 16SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr Member experience defines what feelings and emotions members associate with your credit union. This experience is what keeps them happy and loyal to you and what drives them to recommend your credit union to family and friends. Your most important brand advocates are your members, and whether they advocate your credit union or not all depends on what credit union member services they receive and what their personal member experience is with those services. Here are 5 underrated member experience techniques and why you should be using them.1. Call your members by name. Personalizing the credit union member experience allows members to interact with you on a trusted and comfortable level. Everyone loves hearing their own name, and using a member’s name lets them know that your credit union doesn’t think of them just as a number, but a person who deserves the best. Use this technique when speaking in person, but also when contacting via email or phone.2. Seamless lending. Whether in branch or via mobile, credit union lending should be seamless, paperless and effortless for members. Offering members electronic signatures is the convenience they want and expect in this day and age, and something they can easily get from other banking institutions. continue reading »last_img