Right side of the brain is key to business success

first_imgRight side of the brain is key to business successOn 21 Oct 2003 in Personnel Today Comments are closed. Previous Article Next Article Trainingprogrammes are failing because they are too heavily based on left-brain areaswhich focus on logic, and not enough on right-brain activities such asintuition, it is claimed.Speakingat the AEDIPE annual congress, Anthonie Paris, chairman of training firm AMIInternational, said that despite training departments being equipped with newhigh-tech tools, this technology has not delivered results such as better staffmotivation and customer satisfaction.”Whynot?” he asked rhetorically. “The answer lies in failing to use bothsides of the brain,” he said.Hewarned that for trainers to be effective, they must use the right side of theirbrains – linked to emotional intelligence and intuition – as well as the leftside which is associated with logic.”Programmesoften fail because people think of processes in terms of flow charts, devoid ofright-brain thinking,” he said.Parisadded that a whole-brain approach was required, incorporating right-brainissues such as customer satisfaction and staff motivation along withaccommodating differences in how staff prefer to learn. Paris,who develops simulation training programmes for space agency Nasa, said blendede-learning is the best way to accommodate different preferred learning styles,combining self-paced learning, virtual and real classrooms with coaching andsupport. Related posts:No related photos.last_img